Behavior Science

It probably doesn't help me to understand why I don't have the motivation to complete my final paper for quantitative statistics and research analysis.  I understand behavior science.  The rules are irrefutable.  They are everywhere.  I am not reinforced for doing this homework, and the only reason I'm doing it is negative reinforcement - to avoid a flaming "F" and hope for a passing "B." 

Humans cannot function without positive reinforcement.  They break down, they lose motivation, they don't give their best.  I see this every single day at work and at school.  Yet people dismiss the science because it seems so hard.  Let me tell you, folks, it's not.  It's remarkably easy.  Treat people the way they (not YOU) want to be treated, recognize them, and praise them sincerely for a job well done.  Yet we get it wrong so many times, and high performers lose motivation to perform.  Aubrey Daniels has it right.  Maybe I can go work for him!